How to choose real estate that matches the buyer’s preferences.

Real estate is another investment option. It is an investment in property assets, which come in various types, including land, houses, and condominiums. It is also considered a lower-risk investment compared to other forms of investment, which is why many people are interested in investing in real estate due to its low volatility.

The key to investing in real estate is how to choose real estate that matches the buyer’s preferences.

For new investors, knowledge and understanding are very important before making any investment. Investing in real estate requires analysis of the property you plan to invest in. No matter which type of real estate you choose to invest in, you must know how to choose the right one in order to generate worthwhile returns.

How to choose real estate that meets buyers’ expectations?
Analyze from multiple aspects, especially what most people are looking for in residential properties. Let’s see how to select real estate that can be rented out easily, and which type will yield the highest return on investment.

vestment requires knowing how to choose real estate that meets the needs and preferences of buyers.

Investing in a house or a condominium may seem simple—just choose what the investor likes. However, for real investors, it’s not that easy. When buying real estate for future investment, it’s crucial to choose one that meets the preferences of potential buyers. This makes it easier to resell later.

So, what should you look for when selecting real estate to invest in? What type of property do most people desire? Careful investment planning is essential. Especially for beginners, information is a key factor in minimizing risks. Researching thoroughly and gaining a clear understanding will make it easier for you to start investing with confidence.

The first thing to consider is which type of investment suits you best. In real estate investment, there are both short-term and long-term investment options. Each of these approaches involves different strategies, methods, and expected returns.

• Short-term investment is an investment that involves competing against time. As we all know, real estate is an asset that usually takes time to sell. However, in short-term investments, investors must be able to sell quickly to reduce any potential risks. Most investors choose to invest through booking resales or installment transfers (selling during the pre-construction or early phases of a project). This type of investment carries higher risk compared to long-term investment but offers quicker returns.
• Long-term investment, on the other hand, is more common among investors who choose to invest in condominiums. This includes purchasing property for rental income, where the investor receives returns over a longer period through monthly rent. Although the profit per month may not be high, when accumulated, it is considered worthwhile. Another form of long-term investment is buying to resell for capital gains in the future—buying a condo to hold and resell later when the market price increases.

Once you know which type of investment suits you, you can choose a property that matches what consumers are looking for. Let’s take a look at what your investment goal is and what kind of real estate you should buy to best meet the needs of buyers.

Investing in condominiums is very popular because there are many good locations to choose from and it’s easier to rent out. Most condo investments involve renting or reselling for profit. Therefore, you need to look for a condominium that best matches what buyers are looking for.

The first thing to consider is the location of the project. The better the location, the higher the price. Popular locations include those near BTS/MRT lines, on main roads, convenient for travel, or close to shopping centers or workplaces. You also need to consider whether your target group is renters or buyers and what kind of lifestyle they have, then choose to buy a condo in that type of location.

Additionally, invest in residential units and common facilities that best support the lifestyle of the target buyers. Condominiums come in two main types:

• Low-rise: No more than 8 stories

• High-rise: More than 8 stories

Apart from the project’s location, you also need to choose the unit position carefully. The higher the floor, the more expensive the unit tends to be.

Choose the right price to match the buyer’s expectations.

Although most people choose their residence based on location, price is also a crucial factor in the decision to buy. The new generation is more interested in condominiums than detached houses, which leads many investors to prefer investing in condos. Condominiums offer convenience and living space comparable to houses, just smaller in size, making them more suitable for 1-2 occupants. Additionally, condominiums are more affordable, with the easiest selling price range typically around 2 million baht, not exceeding 3 million baht.

For those who want to invest in real estate, especially beginners, choosing a condominium in a good location priced around 1-2 million baht (including all costs) can sell easily because the price matches what buyers expect, and the return on investment is definitely worthwhile.

Moreover, the majority of Gen Y prefer buying real estate to own a place to live and tend to be more interested in condominiums than detached houses. Therefore, investing in condominiums involves lower risk and makes it easier to rent or sell since condos are highly in demand.

The key is to choose wisely—find a condo that fits your buyer’s profile and select a condominium lifestyle that aligns closely with your target group’s preferences.